Shenzhen KEN XIN DA Group Enters African Market with Fruitful Results

KXD NEWS
дата: 2013-11-29
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Shenzhen KEN XIN DA Group Enters African Market with Fruitful Results

Shenzhen KEN XIN DA Group is an international high-tech enterprise that focuses on R&D, production and sales of mobile communication products and mobile intelligent terminal devices. It is committed to becoming the most professional and influential international communications company in the world. Since its foundation, KEN XIN DA adheres to the principle of "making a good, practical mobile phone for each consumer and becoming the world's leading international communications products and services provider", its mobile phones received praise from consumers in more than 180 countries in Europe, the United States, South America, North America, Western America, Southeast Asia, the Middle East, Africa and so on.


深圳垦鑫达集团进军非洲市场战果丰硕

In 2008, KEN XIN DA developed a dinosaur series, a Great Wall series and a mini series with video playback and audio playback. It was put on the market and recognized by the market. Afterwards, it entered a stage of rapid development, through which it took up 15% market shares in Africa and achieved a sales of over RMB120 million. In 13 African countries including Algeria, Angola, Congo, Egypt, it took up a considerable share of the local market. Its rapid development, wide markets and accurate positioning, have been widely praised in the overseas mobile phone industry.

KEN XIN DA's entry into the African market is a strategic development plan. The African market is also considered a market with great potential. Eric Cador, the president of Lenovo(EMEA), said that Africa will be the next largest smart phone market whose size will exceed that of India and China. “In Africa, people generally access the Internet through smart phones instead of PCs. This determines that Africa will be the next big smart phone market,” he said.

What is the potential of the African market?

There are 54 countries and regions in Africa. By the end of 2016, there are more than 1.2 billion people, making it the second most populous continent after Asia. And the African population still grows at an average annual rate of 2.3%, which is much higher than 1% in Asia. It is estimated that by 2050, the population is to reach 2 billion. Wherever there are people, they need to consume. The more people there are, the more potential demand the market will have. According to the Ericsson Mobility Report released in June 2015, approximately 70% of the African people will use smart phones by 2020; approximately 90% of the population will be covered by mobile broadband networks. This also means that there will be tremendous growth in these areas.

China-Africa science and technology cooperation began 20 years ago. At that time, China's telecommunications giants ZTE and Huawei began to develop in Africa. Now many of Africa's communication networks were completed by ZTE and Huawei. With the gradual improvement of the basic network, mobile Internet access has become an important way for people in Africa to access the Internet.

KEN XIN DA perfectly embodies the successful model of Shenzhen company in the African mobile phone market. KEN XIN DA Group have introduced many innovative and practical functions for the African market to its mobile phones. These innovative measures include longer battery endurance design as in Africa a stable power supply can not be accessed easily; KEN XIN DA launched a music phone in line with market characteristics as African people like music box dance, Anti-dust display screen is designed to suit the dry climate and dusty environment in Africa. It even launched three-proofs mobile phone, i.e., dust-proof, shockproof and waterproof. These innovations comprehensively analyze the pain points of the functional needs of mobile phones in the African market. The in-depth analysis and precise positioning of the market have also contributes to the KEN XIN DA 's rapid business development of mobile phones in Africa. While occupying the market share in Africa, based on the international market, KEN XIN DA launched the “EL” high-end three-proofs smart mobile phone and the “KXD” exquisite smart phone terminal brand in the world in 2015, aiming to become the world's most popular international mobile phone brand.

The African market is even more fruitful!

In 2008, KEN XIN DA’s mobile phone launch market was recognized and entered a phase of rapid development. It occupied 10% of India’s local market share and 15% of Africa’s local market share, with a sales revenue of over RMB150 million.

In 2009, the high-technology “mini-mini” series was launched overseas. A total of 280 million units were sold, with a sales revenue exceeding 10 billion.

Inspired by the success in the African market in 2012, KEN XIN DA focused on overseas markets and exported its products to over 80 countries including Africa, Europe, South America and other overseas countries.

深圳垦鑫达集团进军非洲市场战果丰硕

After several years of steady development, KEN XIN DA's mobile phone has achieved strategic goals in Africa and began to show its own hardware and software innovation capabilities. It is also a fruitful achievement!

In terms of innovation ability, KEN XIN DA has never stopped its pace. Attentions are paid to appearance and process innovation. It made significant breakthroughs on innovations of 18:9 large screen with narrow border, ultra-thin and metal process, etc. In particular, it designed smart phones with ultra-large battery capacity and three-proofs mobile phones from the perspective of consumer demand in Africa, which has broke through the pain points in the African market.

It has been working closely with world-renowned telecommunications companies and chip developers such as Tsinghua Exhibition Technology, Taiwan MTK, US Qualcomm, etc. The original technologies for baseband, RF and software of all projects have come from Texas Instruments, MTK China and ADL UK, etc.

Partners:

深圳垦鑫达集团进军非洲市场战果丰硕

In terms of quality, KEN XIN DA Mobile has established stringent quality standards and an industry-leading quality management system. In the entire process of product quality control, there are more than 200 quality control personnel who have fully tested on more than 100 items. With strong quality assurance system and experienced quality control team, all-round quality assurance for its brands can be guaranteed and it can deliver products with world-class standards to partners and end users.

ISO9001 Quality Management System Certification

OHSAS18001 Occupational Health and Safety Management System Certification

ISO14001 Environmental Management System Certification

CCC Certification

Overseas product certifications:

More than 100 certifications such as CE, FCC, GMS, BQB, ROHS, MSDS, VOC, PVOC, FAC, EAC, and IEC6133

深圳垦鑫达集团进军非洲市场战果丰硕

After more than ten years of development, KEN XIN DA has become a global brand. Today, the company has adjusted its business strategy, strengthened internal management, established a modern enterprise management mechanism and brand operating system. Based on the international market, the company launched “EL” high-end three-proofs smart phones and “KXD” exquisite smart phone terminal brands in the world in 2015, aiming to become the world's most popular international mobile phone brand.


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